čtvrtek 26. října 2017

3 reasons GDPR won’t be a big problem for good email marketers

3 reasons GDPR won’t be a big problem for good email marketers
Článek najdete na portálu "phraseeadrese:
https://phrasee.co/3-reasons-gdpr-wont-be-a-big-problem-for-good-email-marketers/
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The General Data Protection Regulation, a piece of legislation governing the ways in which consumers’ “private” digital data can be used by marketers, comes into effect across the EU next May, and already has many brands running scared.
For both brands and email marketers, while the GDPR will certainly present some new challenges, it’s certainly not the end of the world.
Vybrané části textu článku - 3 příčiny:
"Here are 3 reasons why…
3 reasons GDPR won’t be a big problem for good email marketers"
"1) Those who are scrupulous with their opt-ins won’t be affected (much)
The lead-up to the GDPR’s implementation will be a period of reflection for many in the email marketing business."
"2) Your subscribers still want what you have to offer
If you are a brand with a strong email marketing programme, you offer your subscribers value."
"3) Well executed re-opt-in campaigns work
No matter how good or bad your brand’s email marketing programme may be, the lead-up to the GDPR’s implementation is re opt-in season (or at least it should be)."
"A re-opt-in campaign presents the perfect opportunity to separate the mailing list wheat from the mailing list chaff."
Závěrečný odstavec:
A re-opt-in campaign presents the perfect opportunity to separate the mailing list wheat from the mailing list chaff.