sobota 7. října 2017

REMAINING COMPETITIVE MEANS COMPLYING WITH GDPR

REMAINING COMPETITIVE MEANS COMPLYING WITH GDPR
OCT 7, 2017 - Shahzad Ahmad, Vice President, Genesys
Najdete na portálu globalbankingandfinance.com na adrese:
http://tinyurl.com/yaqbqd9g
V krátkém článku je pozoruhodný odstavec - cituji:
"GDPR will also bring many opportunities to your business.If implemented correctly, GDPR can lead to a paradigm shift in the way that companies organise themselves and approach aspects of the business. By re-focusing on gaining customer consent overly volume metrics like the number of email addresses in their database, brands will be challenged to communicate with their customers in new ways, building deeper, longer-term connections with a more engaged customer base. These connections will lead to higher satisfaction and more referrals, benefiting the brand through revenue generation."