How the GDPR affects cookie policies Luke Irwin 15th September 2017
Cituji: Cookies are mentioned only once in the EU General Data Protection Regulation (GDPR), but the repercussions are significant for any organisation that uses them to track users’ browsing activity.
In short: when cookies can identify an individual via their device, it is considered personal data.
Not all cookies are used in a way that could identify users, but the majority are and will be subject to the GDPR. This includes cookies for analytics, advertising and functional services, such as survey and chat tools.
- What it means
- Achieving compliance
Soft opt-in consent is probably the best consent model, according to Cookie Law: “This means giving an opportunity to act before cookies are set on a first visit to a site. If there is then a fair notice, continuing to browse can in most circumstances be valid consent via affirmative action.”
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